Give Your Skin the Power to Rehydrate Itself

From time immemorial the search for the perfect moisturizer has mostly proved elusive. And women the world over have resigned themselves to having their faces feel like an ancient Egyptian papyrus after they wash it. Well, not any more it would seem.

Clinique’s new Moisture Surge™ 72-Hour Auto-Replenishing Hydrator is said to deliver an unprecedented 72-hours of continuous moisture, even after washing your face. Yes, you read that right, even after washing your face!

No more fine dry lines, fl akiness and that stretched feeling which makes you unwilling to smile for fear your cheek will split in two.

Its Auto-Replenishing Technology uses Hyaluronic Acid to instantly boost your skin’s hydration by as much as 152%, while humectants, substances that attract water molecules to themselves, penetrate deeper into your skin for even more effective

moisturisation. All that moisture is then sealed in thanks to the thin mesh created on your skin’s surface by the product’s Moisture- Holding Super Matrix and Hyaluronic Acid. Moisture Surge also has Activated Aloe Water and Caffeine that help the skin to create its own internal water source to continually rehydrate itself by drawing and distributing water from skin’s depths up to the surface so every layer of the epidermis is saturated with sustainable moisture.

This essentially supplements the skin’s Epidermal Electrical Potential, or TEEP, which runs from the top of the epidermis to the bottom, and acts like a “pump” to distribute water across the many layers of the skin.

All of which means your skin has a super supple, dewy glow that lasts and lasts, even after you wash it. And the more you use it the better it gets because Moisture Surge strengthens the skin’s ability to lock in moisture and stay hydrated.

So, if you want your skin feeling dewy fresh all day long, just drop by a Clinique counter, anywhere in India, and at Nykaa, Myntra, Sephora and Shoppers Stop, and pick up the NEW Moisture Surge™ 72-Hour Auto-Replenishing Hydrator.